Intro:


A Swiss Army knife for brands looking to sharpen their image and execution. I work across design, content, email marketing, e-commerce, and apparel, taking projects from concept to launch and keeping them moving.



Capabilities:

Marketing Strategy
Campaign planning, budgeting, analytics, go-to-market strategies, KPI tracking.

Brand Development
Naming, positioning, identity systems, and brand voice development.

Graphic Design
Layout, typography, packaging, presentation design, and production ready assets.

Content + Creative Direction
Photo and video direction, copywriting, storyboarding, and asset creation.

Digital Marketing
Email (Klaviyo, Mailchimp), organic and paid social, paid search, SEO.

Web + E-Commerce
Shopify, Webflow, Squarespace, Framer, CSS styling, conversion optimization, UX.

Apparel Production
Screen printing, embroidery, product development, sourcing, and manufacturing coordination.

Operations + Team Leadership
Build and lead full marketing operations from the ground up. Develop systems, workflows, SOPs, intake pipelines, asset libraries, and project management structures that keep teams aligned. Manage vendors, timelines, cross-functional collaboration, and reporting.


IWC Journal x OTTO Car Club

Co-produced and directed an IWC Journal shoot featuring Eli Kogan at OTTO. Managed creative direction, set design, and brand alignment. Oversaw coordination between OTTO, IWC, and the creative team.
view on iwc.com

PHOTOGRAPHY BY AVERY BROWN

OTTO Car Club  x Singer Vehicle Design x Keomaka Studio
Led all marketing and creative for a multi-day partnership weekend featuring Singer and Keomaka. The programming included an exclusive Singer showcase, a private cars and coffee, and a curated art show. Produced all event collateral, guest invitations, and print materials for Singer. Managed full event layout from signage to art and vehicle presentation. Oversaw all content capture. One of the highest-attendance weekends of OTTO’s fall 2024 campaign.
view on ottocarclub.com

PHOTOGRAPHY BY AVERY BROWN and IAN MARTIN

Augusta Pots x OTTO Car Club
Partnered with Augusta Pots to create a custom ceramic planter for OTTO members. Managed concept, production, and storytelling. Included locally sourced succulents and a QR code linking to behind-the-scenes content.
view on ottocarclub.com

PHOTOGRAPHY BY AVERY BROWN

Bagels & Bullshit
Led marketing, merchandising, sponsorships, and vehicle curation for OTTO’s highest-grossing event to date. Drove record attendance and revenue through merch sales and sponsorships.
VIEW ON OTTOCARCLUB.COM

PHOTOGRAPHY BY AVERY BROWN

VIDEO SHOT AND EDITED BY FROMWHEREVER CO.